by David Aeschliman | Apr 5, 2022 | Uncategorized
Seems every ag sales force in America has a sales promotion support program. Once inside the catalogue, there are more similarities than points of uniqueness…or sadly, even usefulness. I’ve ridden with salespeople after these annual programs are introduced. Best...
by David Aeschliman | Jan 20, 2022 | Uncategorized
By David Aeschliman It’s been an interesting scene in agriculture over the past 2-3 decades, but this year may be pivotal in which companies continue to do business and which become non-entities. Why? What’s so imminent to pick out a single year? Life values are...
by David Aeschliman | Dec 21, 2021 | Uncategorized
I will be the first to stand shoulder-to-shoulder with any business owner and declare his/her rights to make any decisions impacting their company. It comes naturally with ownership. But, so too, does the incumbent task of nurturing all assets, particularly human...
by David Aeschliman | Dec 21, 2021 | Uncategorized
SALES & MARKETING INSIGHTS Is Your Creative Department Cooped Up? By David Aeschliman Having spent years inside an ad agency as a copywriter, account manager and owner as well as more years riding with ag salespeople, I have some serious concerns about today’s...
by David Aeschliman | Oct 26, 2021 | Uncategorized
Through the years of country selling, whether via retail or on-farm calls, I’ve heard this question top the popularity prospect question list: “why would I switch to your company?” What an open opportunity this question leaves salespeople; yet, most deliver...
Recent Comments