True Branding

Through the years of country selling, whether via retail or on-farm calls, I’ve heard this question top the popularity prospect question list: “why would I switch to your company?”  What an open opportunity this question leaves salespeople; yet, most deliver...

Will Ag Suppliers Survive Future Trends?

There are major changes taking place down on the farm and those changes will determine which suppliers will still be here 20 years from now. Realizing, and reacting to, the changes down on the farm are critical to future success on the supply side. Supplier changes in...

Is Our Communication Communicating?

By David Aeschliman I was intrigued to see reported in a recent issue of AgriMarketing that top ad agencies had seen a significant 10-year shift in revenue stream. Print and broadcast advertising use was reduced by one-third while digital and electronics increased...